We are already almost all the way through February, and hopefully you and your webmaster or who does your SEO already has a good foundation for their strategies this year. It is very important to have link building campaigns, content and citations campaigns layed out in a time frame that is stuck to through out the year. It's not a good thing to just haphazardly put up posts and links without a strategy and time line. Links have been a very important part of getting websites ranked high in the search engines from the very beginning. It is still extremely important for rankings, but also helps to actually drive more traffic to your website naturally when these links are placed in high authority and relevant places to your site. In an article done by Anna Crowe from Search Engine Journal wrote a very extensive article on link building, it's history, and how it has changed over the years. She also goes into great depth about how to continue your link building campaigns -
Anna did a great job on that article with a ton of take aways. It's well worth the time to read the full article. We are big fans about where she explains that there are pending "Penguin" and "Panda" updates, don't sit around waiting for them and keep up your linking campaigns! One thing that is touched on in the previous article is citations. Citations are extremely important to local marketing. These are places like Google My Business, Yelp, Yellow Pages Online, etc. Quinn Whissen from Vertical Measures does a good job of explaining what citations are and 10 good places to start putting citations -
Why Are Links Still Important in 2016?Google stopped the world with the release of Penguin in 2012. The sophisticated algorithm update took action against spammy websites, link schemes, and made us all think twice about our backlink profiles. Now, in 2016, Penguin may be presenting itself soon. Google’s Webmaster Trends Analyst, Gary Illyes, stated we may see Penguin this quarter. Continue Reading Anna's Fantastic Article Here......
So there you have 2 good examples of what type of links you should be building as well as more in depth explanation on citations and where to get them. We also found a great infographic to help you layout your linking and content strategies for this year and beyond. It was originally posted on Site Pro News and has a really nice layout for people that are more visual in helping plan things out:
10 Good Local Citations You Can Get Right NowOwning a business is hard, and it’s even harder when you are also trying to get your local business a visible presence on Google and other major search engines. If your business’ focus is highly competitive on a local level (like automotive repair services, HVAC services or pizza delivery), you could face challenges since both you and your competitors are doing your best to get that sweet spot on the top of Google’s localized search results. While building quality links and creating a well optimized site is very important factor, you must not forget the importance of having good local citations for your business’ website.
Exactly what is a citation?A citation is any reference to your local business, including your business’ name, address, phone number (commonly referred to in the search world as NAP) and any other related information, regardless if there is a link to your website or not. For example, let’s say you run a plumbing business called “Leaky Faucet Plumbing” that operates in Mesa, Arizona. Your address is 123 Fake Street and your phone number is 602-555-5555. You have a website, LeakyFaucetPlumbing.com, and you want to drive local customers to contact you for their plumbing needs. You head to YellowPages.com and submit the necessary information to have your business listed in their directory for Phoenix, Arizona. After going through the process and YellowPages.com verifies your business, your business is listed. You now have your very first local citation. Continue Reading Her Article Here.....
Take away from these articles - continue your link building campaigns, lay them out ahead of time, stay consistent, and don't be overly concerned with what could happen with Panda and Penguin, or whatever animals they come at you with, and TAKE ACTION!
If you don't currently have an SEO company to help you with your link building campaigns, visit our website to contact us to get started with your Local SEO: www.MDIMSolutions.com