Almost everyone knows that backlinks and good quality, indepth content are ranking factors for their websites. But there are two other ranking factors that also need to be taken into account that a lot of people forget about. Social Signals and Click Through Rate (CTR). There is also another ranking factor that is looming in the distance, but we will get to that one later. Google still insists that social signals are not a ranking factor. It's a hot topic amongst other SEO's and some agree and some disagree that social is a ranking factor. What needs to be taken into account is what type of social signals were they using, and the quality of those social signals. Social signals consist of 2 different types. First the post with the link back to the site. This is pretty much just like a normal backlink to your site. Secondly, and what we focus more on is shares and likes. We haven't seen a lot of increases from simple liking, but shares are a different story. Bradley Benner from Semantic Mastery does an excellent job of explaining this and more in this video:
- People finding your site on the web when they search for keyword phrases on Google and click your site, and STAY for at least a few minutes and DON'T hit the back button is a good CTR.
- We find as another good CTR is people actually finding a link for your site somewhere else on the web and then click it to follow through to your site.
On to the last part of this post - the future and what is to come.
Yes, The Click-Through Rate Is A Ranking Signal, But…
Continue Reading Here...
- Using a specific proxy service, we had access to thousands of IP addresses within the USA.
- We collected around 500 user-agent strings, between desktop, mobile and tablet browsers, to use randomly in order to emulate several kinds of browsers.
- The software opened a single session, made a query on Google, clicked on a specific URL, opened the page and stayed there for around 20 seconds.
- Each session had a unique IP in 95 percent of cases, and the repeated IPs were never consecutive.
- We did a random number of requests (between 250 and 700 per day) with a random number of concurrent requests between 2 and 4.
RankBrainWhile Rankbrain has been around for a little while, there is a lot of speculation about how and where it's being deployed. It's Google's newest machine that is actually learning, machine-learning artificial intelligence. Kinda scary huh?! Terminator type stuff! In a nutshell, RankBrain is actually learning and looking at websites and giving them a score of how relevant they are and to return to the searcher the highest quality, most relevant content. Kind of what they have always aimed to do. Larry Kim made a post this week on WordSteam that covers this well, and how to protect yourself as well as thrive when and if RankBrain becomes the #1 Ranking factor, and here is a short snippet from it:
Great article from Larry! Well worth the read for SEOs, and anyone wanting to attempt to do SEO on their own. One important takeaway from his article is that he still believes that CTR will still be an important ranking factor, and probably the most important. So what do you need to take away from this article? Make sure that you are creating good, quality content that gets user engagement with headlines and tags that get people to click on your site. This will actually help you 2 fold so that when you share it on social media it will get shares from other people as well, giving you more chances of getting people to click through to your site, boosting that almighty CTR. As always, click here to learn more about us and possibly getting our company to handle all of your SEO needs.
RankBrain Judgment Day: 4 SEO Strategies You’ll Need to SurviveRankBrain will analyze web pages for relevance. Every page will get a score between 1 and 10, with 1 being a dubious result and 10 being extremely strong. But wait! This RankBrain technology is eerily derived from earlier G-350 technology. You may know it better as Google AdWords' Quality Score. This intelligent AdWords technology never needed external signals (e.g., links) to rank paid search ads for relevance. Soon it will be the same for organic search. Is this it? The SEO apocalypse? Whoa, oh, oh, oh, oh. No, it isn't. I've come from the future to share the secret solutions used in the past to help you today as your prepare for the rise of the machines. A group of resistance fighters have already fought, and won, great Quality Score wars. Resistance fighters like myself, Frederick Vallaeys, and a squad of highly-trained AdWords Quality Score experts have learned to fight back and win. Now it's time to share our intel on how to defeat RankBrain. There's no fate but what we make. Today I’m sharing four key strategies to prepare for RankBrain in order to prevent your website from facing Judgment Day.
Hang On… Judgment Day? Overdramatic Much?Continue Reading The Article Here...