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Using Video In Your Real Estate BusinessNow days, an internet presence is probably the most effective way of advertising and marketing for any Real Estate business, from Realtors to Investors and everything in between. But it is a very fast paced world that is constantly changing. It used to be just having a website was all you had to do. Now with Social Media, and all the different platforms, there are many more ways to reach your target audience. Probably one of the best and most engaging is - Video. When someone is searching for your business services and they come across your website and a video of your services, chances are they will watch the video. Thanks to short attention spans and American's wanting more information in a hurry, just clicking a button to watch a video usually wins out over reading text. Video allows people to connect more with you on a human level. They feel like they are getting to know you. All Realtors know that video works well to sell homes. Videos can also be used to promote your services. Hard Money Lenders can talk about their services and programs they offer. Investors that are looking for Motivated sellers can make a video to explain how they can help sellers who have a problem and can't sell the conventional way. The list goes on and on. However, you may not want to be on camera. Then what do you do? Actually there is one really good option - White Board videos, or explainer videos. Waqar Hassan created a post on Examiner.com that gives 3 benefits of using explainer videos and what they are:
We agree with everything that is in that article. It's also important to point out that these techniqes not only apply to Realtors trying to sell a house, but every other Real Estate profession as well. One thing that he points out is the use of still images when selling a property. That is one of our biggest pet peeves. Usually the still images that make up the video are the same images that are with the listing. Using the same images just seems kind of lazy and not very professional. When it comes to making a video for a property that is for sale, you don't have to be on camera. You can take a camera through the house and you can talk about all the good points and explain what all the property has to offer. Later you can edit the video on a PC. Almost all new PC's come with Windows Movie Maker installed already. Just take the extra step for a more professional outcome.
Top 3 benefits of using explainer videos to sell real estateContinue Reading Here...
Video HostingNext is where are you going to host the video. Vimeo, YouTube, DailyMotion, Flickr, Vevo and the list goes on. Our favorite platform for hosting videos is YouTube. This is where we always start, and then we also upload the video to several other video sharing sites. There are several reasons we prefer YouTube over the other platforms. #1, YouTube is owned by Google. A video that is hosted on YouTube can show up in Google search as well, if it is properly optimized and linked to correctly. #2 You can optimize your YouTube Channel in conjunction with your website. YouTube can actually help power your website to rank better in the searches. It becomes a Semantic hub where you can list your site as well as connect up to 15 other sites (FaceBook, Twitter, Pinterest etc.) #3 Once you have connected your YouTube Channel to your website you can place annotations and cards in the videos that are clickable links to drive customers directly to your website. These annotations and cards are usually available and clickable no matter where they find the video on the web. There are a few things you can also do to your YouTube channel to optimize it to get more traffic. Irina Jordan wrote an article in the HuffingtonPost about how to get more out of your YouTube Channel:
One thing we would add, or change in her article is what she says about catchy titles. In the title of your video you should definitely try and add your keywords to give it a better chance of ranking in the regular search engines. There is a lot to be said for video marketing. It's not going anywhere anytime in the future. In fact it keeps evolving. In fact now even FaceBook is getting in on the act with their own hosting platform. We are still testing it, but chances are YouTube will still be our platform of choice because of it's Semantic abilities and being able to connect it to our sites. Be sure and click here to find out more about our services and how video and internet marketing can help grow your Real Estate Business.
Amplify Your Video Marketing Success With YouTubeContinue Reading Her Article Here...