Your website is incredibly important. It will give your potential clients and future customers their very first impression of you and your business. For that reason you need to make sure that your site is appealing and easy to navigate with strong calls to action to get the most out of it and convert visitors to your site into sales.
But what are the basic components and must haves of a website to get the most conversions? That's what we will cover in this short post.
First and foremost your site MUST be mobile friendly. You have no idea of what type of device people will be using to view your website. Phones, tablets and desktop versions must all be equally easy to navigate.
Studies now show that over half of all searches are done on mobile devices. There is nothing worse than viewing a website on your phone and having to pinch to zoom and scroll sideways to read the content.
Just a few short years ago you had to make a separate website that was for mobile devices and was rather expensive because of the double work involved. Not so much the case anymore.
The easy way to overcome this obstacle and make you site mobile friendly is by making your site Responsive. With WordPress this is generally an easy task as many of the themes you have to choose from are now responsive right out of the box. Being mobile friendly is also a big ranking factor for Google.
Attention Grabbing Visual Aspects
When people first visit your website they need to see and be able to recognize your brand right away. You want to etch into their minds your company for the services that they need. One way that we like to accomplish this is with what is known as a slider. If you visit our Website Design page you will see an example of this.
Something that you need to keep in mind is that if your site isn't attention grabbing, the visitor will simply click the back button and continue their search. You need to tell people who you are and why they should choose you over your competition for their business. Multiple high definition images as well as your own videos will help keep people on your site and get them to call you.
How YOU Can Solve THEIR Problem!
Don't sell yourself short on content. Your site needs to have enough content that explains what you do and how you can help solve their problems, as well as why YOU are the best choice.
There is a lot of debate as to how many words you should have on a page. For SEO purposes, the more the better. But that isn't so for human readers.
People have very short attention spans these days and want to get the information they need quickly and move on. Forget everything you learned about writing in school. Short paragraphs with only a couple of sentences work best so that people are able to "skim" your content.
Easy To Find Contact Information
Don't hide your contact information. Make it very easy to find and in multiple places. In probably 95% of all instances, your website is there to help generate new customers and sales. If they can't find your contact info what good is your website?
It's best to have a link to your contact page in the menu, on the sidebar and also inside your content where it makes sense. You also need to tell people what to do such as "Call Us!" or "Email Us" etc.
Social Media Integration
Social Media is dominating the internet. People like to share content as well as see what their friends are sharing. By having social media icons on your site you are increasing the chances of visitors sharing your content.
This actually has several benefits.
- The more your content gets shared, the more people will see it and recognize your brand which can lead to more customers and business.
- By having the social media icons that show shares and likes, it helps legitimatize your business in the eyes of the visitors.
- More shares on social media gives you better ranking signals with the search engines.
If you are going it alone on building your own website, make sure that you have these 5 items on your site to get the most out of it for sales and conversions. Yes, there is a lot more to building a website, but these are the essentials.
All of these are easy to implement, but you would be surprised at how many sites we run across that leaves out one, if not more of these necessary components.