So you just spent some time or money on creating a new company video. So what do you do with it now? Just let it sit on your desktop and collect digital dust? Just leave it on whatever platform you chose to upload it to and HOPE someone views it and takes action? In this short article we will cover a few things you can do with your new business videos to help increase visits to your site and increase sales.
First, let's consider what your video is about. Did you create a video that explains your business and who you are? If so, then a great starting point for the video is on your website. Studies show that websites with a video on the homepage rank higher in the searches.
Your homepage is also a great place if your video is about your company and who you are. This type of video will actually help the viewer trust you more over your competition that doesn't have a video on their site.
If your video is about your services, product overview or product demonstration, consider making a separate page on your website to showcase all of your videos.
Using my favorite example, a plumber, ideally you would have separate pages for hot water heater replacement, new construction, and so on. It would be great to have a separate video for hot water heater replacement and have that at the top of your page for hot water heater replacement. A video that demonstrates how careful your company is and your guarantees will always convert higher than your competition that doesn't have a video on their page.
Optimize For Google
If you have followed any of our previous posts or checked out our site, you should know by now that YouTube is our favorite platform for our marketing videos. Why? Well, YouTube now reaches more 18-49 year olds than any cable network. AND, with proper optimization of your channel and your video, your video can rank in Google search. Read our previous post "YouTube SEO"
This is a great place to start with any video that explains your services, or a video that is meant to drive sales. It may be a little more difficult to get the video to rank for some niches than others, but well worth the effort.
If you made a video that has customer testimonials, then this is another must. You need to get the video ranked for "Your Business Reviews". People are constantly searching business reviews. Again, studies show that people are much more likely to click on a video thumbnail over text. This is also a GREAT way to help with your online reputation management as you can help push bad reviews back a page by having multiple customer testimonial review videos on the first page.
With YouTube as your platform, you can also connect your website to your channel. This allows you to have clickable annotations directly inside your video so that the viewer can click through to your site, from inside the video! These annotations work on almost platforms that the video is shared on without stripping out the clickable annotations.
There are also what is called "cards". These cards work pretty much the same way as annotations, except that they also work on most mobile devices with the exception being mostly Apple devices.
Of course social media! Post that video everywhere you can! It's almost like social media was created for video and vice versa. Your company Facebook page, Twitter, LinkedIn and every other platform you have. Depending on the type of company video you made will depend on the results that you get from social media.
If your video is about your company, then posting this video across social media helps with your branding. This works well, even with "boring" type niches. Check out this snippet from Cameron Uganec over at HootSuite:
Employer branding is another common use of social video. This allows you to show a more fun or hidden side of your company, regardless of how ‘boring’ it might seem from the outside. Even accounting firms (sorry accounting firms!) can have great company culture. Social video, whether live or on demand, is a great way to lift the veil on your business and attract new applicants. Read The Full Article Here...
That's a great post from Cameron, and I suggest you read the full article that gives even more reasons and ways to use your videos.
Videos that show the inner workings of your business and show the human side of your business are GREAT for social media. People don't like connecting with businesses, they like connecting with other human beings :) Also remember to ASK for shares and likes of your video to help get it out to more potential customers.
Summing It All Up
Optimize that video! Get it ranked in the searches. If it's a video about your business and who you are, get it ranked for your company name. If it's about your services, name it your service, i.e. "hot water replacement Marietta" and get it ranked for that. Testimonials - "Your Business Reviews". And lastly, don't forget about the all mighty social media card and ASK for shares. Until next time :)