The Different Types Of Internet Marketing
Digital marketing, online marketing, internet marketing. Ask 10 different people what it is and what it involves and you will get 10 varied answers. Still, it's probably the most cost effective way with the best ROI for reaching the masses. There are multiple platforms for companies to reach their prospective audience across the web. In this short article we will cover a few of the most popular methods, along with our favorites.
Which type of marketing is best for you will totally depend on your field of expertise and niche.
The main types, and our favorites that give our clients the best ROI include:
- PPC - Pay Per Click:
These are the very first results that are available when performing a search. When searching in Google you will be able to identify these results because they have a green box with "Ad" in it before the URL of the website. PPC can also be done on other search engines as well as social media.
- SEO - Search Engine Optimization:
This is where you or a digital marketing company works to get your website to the top of the organic searches. For instance, when performing a search for a service, the ads come first and then the "organic" or "natural" results. When searching in Google and Bing, this also includes the "Map Pack". It's important to note that the maps do not always appear and depend on the search query.
- SSM - Social Media Marketing:
Yes you can not only advertise on most social media platforms with paid ads, but also posting information about your company and services. It's everything from Twitter, Facebook, Pinterest, Snapchat and many others and includes of course one of our favorites for our customers - YouTube.
- Content Marketing:
This is a big one. By just having a blog on your website and producing quality content that is helpful and informational for your audience speaks volumes. This content can also be shared across your social media platforms to help keep up engagement. Then you can also combine content with SEO to get your posts found in the search engines to gain even more exposure.
- Email Marketing:
This form has been around for quite some time. While it has become harder to "cold email" people because of spam defenders, we do find that this is a great way to market to your existing customers for upcoming sales or new products, etc.
These five are our favorites. But like we said in the beginning, there are a lot more opinions out there about the different types of internet marketing and what they involve. In fact some marketers actually consider Tv and radio to be forms of digital marketing.
Other Forms Of Marketing Online
There are a few other methods to get your marketing message across. Another somewhat popular form is Affiliate marketing. Susanna Gebauer wrote an article that gives a good description of affiliate marketing:
Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser are limited since he only pays for conversions.
Affiliate marketing is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience.
We couldn't have said it better. For most of our clientele, affiliate marketing really is viable. Susanna also backs up our point for email marketing and that it has to be for someone that is already on your list and not cold emails. She also is a marketer that subscribes to Tv and Radio as methods of digital marketing.
Another term and form that is gaining popularity is what is known as "Viral marketing". It's a bit more complex and requires a little more work, but can have excellent results and involves using video. Viral marketing is when your create a marketing campaign that is hilarious, about a "trending topic" or perhaps even weird, and then gets shared - and shared a lot! It usually causes a big spike in website traffic in a very short period of time.
Ivan Ivanov recently wrote on Business2Community about what makes up a viral campaign are current events, emotional uptick, the ‘WoW’-Factor, tackling a societal issue and using the correct social media platform. He also goes on to ad:
When it comes down to the basics, every marketing campaign has the purpose of making an impression. This is especially true for viral stunts. The mistake marketing specialist often make is to think that to achieve viral success you need to go big or go home, but this is not always the case. Each successful viral marketing campaign shines in one of five categories. Some ads successfully tackle the latest current events, while others rely on the randomness of the ‘wow’ factor.
However, to dive deeper into the five pillars of viral marketing, we’ll take a look at some of the most recent viral marketing stunts that went completely astray. Without further adieu, here’s what you need to avoid when doing viral marketing stunts, as these five companies learned the hard way.
That's a good read. We especially like his advice about before launching your attempt at a viral campaign to look at other company's failures and triumphs. It is important to note that your attempts to make a marketing campaign go viral isn't always possible.
Summing It All Up
So there you have 7 types of online marketing. If you dig around the web you will find more explanations and types, but for the best bang for your marketing dollars, the first 5 we listed are tried and true methods for all businesses.
To learn more about our internet marketing services, visit us @ MDIMSolutions.com