Why should your business be using digital marketing? In this short article we will give you some examples of how the internet can help grow your business by increasing traffic by reaching customers where they are spending their time, and most importantly, how you are able to measure your ROI.
If you pay any attention at all to your surroundings in your daily life, it's easy to see why you should be using digital marketing to reach new customers. When you are at the mall, walking down the street, or even at a restaurant, people are on some type of device. That alone should be reason enough. For you naysayers, we will give you more.
Top Reasons You Need To Be Using Digital Marketing
We started to write out a long description, but found this article by Eleana Stylianou that she wrote on CareerAddict.com that gives 10 reasons you should be using digital marketing:
1. More Cost Effective
It is more cost-effective than traditional marketing. This is especially important for small businesses as they don’t have many resources or a lot of capital. New media can provide you with a cheaper and more effective advertising channel.
2. Use Content to Connect with Customers
Using digital content either sponsored or free allows you to connect with consumers much more effectively than billboards, direct mail or PR campaigns. The strength of your online presence now directly linked to the success of your business.
3. Cater to the Mobile Consumer
Technology has evolved so much that mobile gadgets are no longer considered mere alternatives to personal computers or laptops. 91% of adults in the US alone always have their mobile devices within reaching distance and regularly use them to browse the internet. The largest group of consumers is using their mobile devices daily, so it’s essential that you use a marketing solution that targets these devices properly.
4. Realise Higher ROI and Revenue
By increasing your digital outreach, you can increase your revenue. The more data that you can extract from your outreach campaigns, the better your predictions and subsequently ROI will be.
5. Track Your Customer’s Journey
Using analytics services like Google analytics, you will be able to monitor all your customer’s actions, preferences and get a better insight into their behaviour. Analytics allow you to build the persona of your customer so that you can offer them the perfect experience.
It's important to note her point 3. Everyone has a smart phone now! You need to finish reading her full article to find out more, especially points 9 and 10.
Measuring Your ROI
At the end of our last article - "What Is Digital Marketing And What Does It Consist Of?", we briefly touched on the advantage of digital marketing for measuring your marketing dollars ROI. One of the best ways to check and monitor your ROI is by using Google Analytics.
If you have never used the Analytics tool before, you may be a little overwhelmed at first, but after digging around for a little while, you will come to realize just how powerful this tool can be. This tool can give you a wealth of information.
We found a post on ValueWalk.com which gives a quick overview of what is available with this awesome tool and backs up our claim of how powerful it is, as well as pointing out other uses besides measuring ROI and traffic:
Learn the tricks to master Google Analytics
Google Analytics, a powerful tool for web analytics and a master key to a successful digital presence. It is extremely important for a website manager to know the type of visitor it receives, data on the type of resources they access and other relevant factors; in order to improve their website performance and to cater to a larger number of audience.
Most Google Analytics account holders have been observed to be looking at the top layer of this powerful tool, and this includes looking at numbers which signify the number of views and visitors, but there is much more to this free yet amazing analytics tool. Features that can provide you an insight of visitors, they activities and demands; and thus enabling the webmaster to enhance their website experience. Here are a few handy tips and tricks that would allow you to get the most out of Google Analytics tools.
Two key take aways from the article is the ability to measure site speed as well as mobile device reports.
However there are some things that you need to do to be able to use this tool to it's maximum potential. As part of our internet marketing series of posts, we will cover this more indepth in upcoming articles. So be sure check back to learn more about Digital Marketing @ MDIMSolutions.com