Social media and startups know each other well, but it was not always this way. And, even now, the relationship is not a totally happy one
Back in the early 2000s, using
social media meant sitting at a desktop computer, putting up with
dial-up Internet, and going on MySpace, MSN or Orkut. Startups had
nothing to do with this world.
So
no one could have predicted that, in just over a decade’s time, social
media and startups would become inseparable. No startup can be without
its Twitter handle, Facebook page, hashtag or YouTube profile. If it is
not on social media, it does so at its own peril. Multinational
businesses can, very occasionally, get away with it (to this day, Apple does not have an official Facebook or Twitter page) but startups cannot afford to be as shy.
Although, this does mean that social media and startups always get along. One pizza place in Indiana was publicly shamed on social media
after it refused service to a same-sex couple. Over the course of one
day, the business’ rating on Yelp went from five stars to 1.4 and on
Twitter, the company’s handle and hashtag were trolled relentlessly. As a
result, Memories Pizza finally closed down.
Of
course, the reason for people’s aggravation was the restaurant owners’
prejudice. However, their ability to voice said aggravation was given to
them by social media.
Continue Reading The Story Here - http://news.yahoo.com/social-media-devil-shoulder-angel-side-083500581.html
More on Social Media Marketing Here - http://tsmri.blogspot.com
No comments:
Post a Comment